Exhibitors

Borusan Cat, as a Türkiye-based company with operations mainly in the Caucasus and Central Asia, with the company purpose We Create Solutions for a Better World , operates in the construction, resource, energy and transportation industries with 3,000 colleagues. In addition to Caterpillar products, it also operates as the distributor of FG Wilson, one of the world s leading generator brands. Borusan Cat puts sustainability at the center of its business. In its Zero Waste certified facilities and Component Rebuild Centers called CRC, it offers a new life to worn and end-of-life machines and/or parts with the Exchange Program B Daha. At Parts.cat.com (PCC), Borusan Cat enables its customers to get information about the spare parts they need, order online and obtain spare parts 24/7 without coming to sales points. Super Mobile Application Boom360 allows its customers to access all products offered for sale, receive offers independent of time and place, follow campaigns, and manage their needs through a single application by accessing many different services and solutions, such as an artificial intelligence that detects malfunctions from sound of machine parts less than 30 seconds. In the sector where the reactive way of doing business is dominated, which is, seeking a solution to the problem after the malfunction occurs and the operation in the field stops, Borusan Cat works with a proactive business model where malfunctions are detected before they occur, and the solutions are offered to the customer. Borusan Cat also applies an interactive model in its fields of activity by including its customers in the life cycle of its digital solutions such as, Müneccim (an AI tool based on instantaneous data, detects, and warns in advance of a possible failure if the machine operates at the same pace and conditions) WeKing (carries out comprehensive operation management with technician planning, tracking and reporting on a digital and single platform), Sound Diagnostic and Boom360. Borusan Cat has more than 10 completed/ongoing patents and trademark registrations.